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Research papers

Axe skincare crowd innovation

With increasing pressure on budgets as a result of the deteriorating economic climate, brands are forced to look for new more cost effective solutions to age-old problems. This presentation will demonstrate how a combination of crowd-sourcing and...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Andrew Needham, Philippa Rose, Saul Parker
Companies: Face, Unilever
November 16, 2010
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Citation

Needham, Rose and Parker (2010a, November 16). Axe skincare crowd innovation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/axe-skincare-crowd-innovation